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trade with estonia

Balsnack takes a crunchy bite out of the global snack market

Balsnack started out as a small Estonian family business in 1992 to satisfy the cravings of a newly independent nation for snacks and nibbles. Today, thanks to a well-planned and executed export strategy, their products can be found on supermarket shelves around the world.

Elmar Rusing, the founder and soul of Balsnack, is still actively involved in the running of the business, but is happy to hand the wheel over to his son Reigo, who has joined the company after a successful career in IT. Back in the 1990s, Balsnack’s products were so well-known in Estonia that some of their brands became generic household names for any kind of snacks. But today’s focus is predominantly on private label products for other brands.

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