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Flowit trains computers to predict customer expectations

In 2007 a large IT group from Sweden established a near-shoring subsidiary in Estonia for software testing to capitalise on more reasonably priced services and the highly skilled pool of Estonian IT talents. As the focus shifted more towards software development, the management of the subsidiary decided to embark on a more adventurous and independent path by convincing the publicly listed parent company to agree to a management buy-out. Thus, In 2018, the Estonian company’s CEO Andres Aavik and business development manager Juhan-Madis Pukk acquired the shares of the subsidiary from the Swedish-owned Knowit AB group and adopted a new company name: Flowit Estonia OÜ. Thus Knowit became Flowit – a 100% Estonian company with a clear focus on software robotics, or more precisely robotic process automation.

Today Flowit’s core business is developing tailor-made software products for a variety of clients across many different business sectors. But in the early days of independent operations, Flowit worked closely with logistics and manufacturing companies to help them digitalise their processes through digital diagnostics – e.g. which software to use and for what purpose. Eventually they realised that manufacturers lack sophisticated self-service environments for reclamations and other customer communication, paving the way to the development of the first software product under the Flowit brand.

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