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La Muu serves up chilled organic delights with a twist

What does it take to create an ice cream factory? Certainly some milk and a refrigerator. But what does it take to create the best-selling organic ice cream in Estonia? Add some magic to the mix and the partnership of a former banker and an organic retailer. This is exactly how La Muu, one of the most innovative ice cream factories in the Nordics, came to existence. Born out of the confines of a domestic kitchen in 2012, La Muu has grown to dominate the organic ice cream market with a turnover of 1.8 m EUR and over 1800 satisfied shareholders.

Home kitchens are the birthplace of many innovative products on the market, but sooner or later one needs to set up an industrial production facility in order to find the way to export markets. In 2016 La Muu found a new homestead in the vibrant Telliskivi creative district in the heart of Tallinn. The bohemian atmosphere is perfect for a state-of-the-art ice cream factory and a cosy cafe where to try out new flavours and get instant feedback from customers.

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