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Ösel Birch has turned a family tradition to export success

Ösel Birch has converted the export of birch sap into a resounding international success through ingenious product innovation and a few strokes of luck. This is the story of a family taking advantage of the best that Estonia’s clean nature has to offer, combined with business acumen and steadfast determination. As far back as Ösel Birch’s CEO Anne Theisen can remember, her family has always been drinking birch sap at her grandmother’s farm on Estonia’s largest island Saaremaa. “I distinctly recall my brother getting obsessed about taking birch sap to the world when he was still in his teens. Some decades later we are finally doing it,” Theisen says. Her brother is now living the dream as the production manager of Ösel Birch, but the rest of the family have become involved in the business as well.

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