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trade with estonia

Saare on the path to building the world’s most desirable yachts

Saaremaa, the largest island in tiny Estonia, is home to the builders of some of the most desirable sailing yachts in the world. Saare Yachts got its beginnings in 1992 as a Swedish-Estonian joint venture and has quickly grown from doing subcontracting for Finnish boatbuilders to a successful yacht manufacturer revered for its high quality standards.

Although the company’s roots lie in building wooden boats, Saare Yacths made the bold move from subcontracting to launching the SAARE brand for manufacturing and selling their own yachts in 2007. “It was a very courageous decision to move towards conquering foreign markets under our own brand, but a rightful one,” remembers Saare Yachts’ CEO Peeter Sääsk. “As patriots of our home island we opted for the brand name Saare, because it sounds neutral in foreign languages while maintaining an exotic appeal.”

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