The World Beverage Innovation Awards were recently announced in Germany. Estonian beverage producer A. Le Coq received significant recognition, winning the packaging innovation category, surpassing competitors such as PepsiCo.

The winner was announced as the updated product line of the energy drink brand Dynami:t, featuring four different designs and flavors.

“The innovation award is what excites us the most. It is a significant recognition for the team and partners with whom we developed the overall concept,” said Katrin Vernik, Marketing Director at A. Le Coq.

A. Le Coq´s energy drink stood out among the others

“Everything about the new Dynami:t series is unique: from the special-effect flavors and the concept of nocturnal animals to the innovative printing technology. The neon colours that glow in the dark perfectly capture the essence of an energy drink and the Dynami:t brand,” commented Vernik.

The winners were announced on November 27 at BrauBeviale, Germany’s leading beverage industry trade fair. The award is presented by FoodBev Media, which has been organising awards for over 20 years and is regarded as the most influential in the international food and beverage industry.

The Dynami:t beverage packaging was developed in collaboration with the marketing agency Taevas Ovigly and packaging company Canpack.

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