Estonian energy startup MarkeDroid has entered the Swedish flexibility market through a partnership with Flower — giving solar and battery owners new opportunities.
Estonian smart energy management company MarkeDroid has entered the Swedish market through a new partnership with Flower, a Stockholm-based provider of flexibility services, says the official press-release. Previously, the company has already added North America to its coverage through a partnership, and also scored among Latitude59 Pitch Competition 2025 winners, securing €175K from Estonian Business Angels Network (EstBAN).
The new deal gives MarkeDroid’s platform users in Sweden access to so-called flexibility markets, where distributed energy assets — like rooftop solar panels and home battery systems — can be traded to help balance supply and demand on the grid. Until now, that kind of market access has largely been out of reach for smaller producers, partly because many electricity intermediaries simply haven’t built the tools to serve them.
Donatas Braziulis, Head of Trading at MarkeDroid, points to Sweden’s energy profile as a key reason for the move. Hydropower still accounts for 40–45% of the country’s electricity output, with nuclear and wind rounding out the mix. Solar remains a small share of the national total, but installation volumes for solar parks have been climbing steeply — making distributed generation an increasingly relevant part of the picture.
What is MarkeDroid aiming for
The partnership combines MarkeDroid’s energy management software with Flower’s market optimisation capabilities. Oscar Welin, Head of Flower Bridge, says the combination allows energy assets to be used to their full potential, both on-site and across broader energy markets — generating additional income for owners while providing the grid flexibility it needs.
A further layer comes through Flower’s collaboration with energy retailer Rebel Elhandel. Together, they offer a product called Rebel Flex, which automatically optimises customer devices across frequency and reserve markets — markets that ordinary consumers typically cannot access alongside the standard day-ahead and intraday trading markets.
It’s not the first success story for Estonian companies on the Nordic energy scene. Previously, Fusebox a Tallinn-based startup, has secured €2.6 million in funding to accelerate its European growth. The company has expanded to 13 markets in just two years, with over 3,600 connected assets across the Nordics and Baltics. Its platform — built around Virtual Power Plant (VPP) technology and energy management software — helps utilities and businesses manage distributed assets, reduce grid imbalances, and earn revenue from ancillary markets.
Are you interested in trading with Estonia? Enterprise Estonia is providing sourcing services for foreign enterprises. Contact Estonian export advisors or use our free e-consulting service to start trade with Estonia.
