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trade with estonia

New marketing materials help to present Estonia internationally

Marketing materials

Marketing materials have been created for eight export sectors with significant growth potential. Photo: Enterprise Estonia

Unique marketing materials have been developed in collaboration with sector associations and companies for those wishing to present their products, services, or sectors professionally and effectively internationally.

These materials aim to support individuals representing Estonia or introducing specific sectors globally, including Estonian exporting companies, sector representatives, politicians, officials, and business delegations.

Materials have been created for eight export sectors with significant growth potential: educational technology, health technology, the defence industry, the wood industry, the food and beverage industry, maritime, ICT, and green technology.

How can these marketing materials help?

These materials provide valuable support whether introducing a sector to a new export market, presenting to investors, or attending an international conference. Sector-specific messages, facts, and visual aids help convey the story of your company and sector.

Enterprise Estonia, the Ministry of Foreign Affairs, various sector associations, and companies cooperated to create the materials, achieving the best results. This collaboration has helped create a comprehensive set of materials suitable for any international presentation or campaign.

What materials are available? 

Prepared for each sector are the following:

  • A sector presentation that includes a slogan, sector strengths, essential facts, a narrative, and three key messages. The presentation notes include helpful talking points.
  • A fact sheet that provides an overview of essential facts and figures.
  • Photo and video materials that offer visual support for presentations, websites, social media, or campaigns.
  • Success stories that showcase the sector’s leading companies and their export accomplishments

All these materials are freely available and can be adapted to meet specific needs, whether for presentations, website content, social media, digital campaigns, or trade fair solutions.

Where to find the materials?

All sector-specific marketing materials and messages are available on the Estonian brand website and in the Brand Estonia toolbox. You can choose the appropriate sector and start using the materials.

Dear Estonian entrepreneur, if your company is looking for ways to introduce itself successfully in international markets, it is worth getting acquainted with the new marketing materials. These materials help highlight the sectors mentioned earlier and support companies in achieving their growth and export ambitions.

You can find the latest marketing materials for eight sectors here:

Education sector – Brand Estonia

Defence industry – Brand Estonia

Maritime – Brand Estonia

Food industry – Brand Estonia

Wood industry – Brand Estonia

Green technology – Brand Estonia

Information and communication technology (ICT) – Brand Estonia

Health technology – Brand Estonia

The materials have been created in cooperation with Enterprise Estonia, the Ministry of Foreign Affairs, other public sector institutions, professional associations, and sector companies.

Are you interested in trading with Estonia? Enterprise Estonia is providing sourcing services for foreign enterprises. Contact Estonian export advisors or use our free e-consulting service to start trade with Estonia. 

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