Piletilevi Group is buying a majority stake in two Polish ticket sales companies – kicket and Biletomat. Following the merger, the new entity will become the second-largest ticket sales company in the Polish market and the largest player in Central Europe, brokering tickets for nearly 320 million euros per year.

According to Sven Nuutmann, co-owner and CEO of Piletilevi Group, Piletilevi Group is buying kicket.com and Biletomat.pl, well-known players in the Polish market. “With this transaction, Piletilevi Group now owns a 77 per cent stake in the companies being purchased, which will increase to 83.8 per cent by 2026,” Nuutmann said.

“Our ambitions are not limited to this, and we have at present started preparing to acquire companies in two more countries.”
Sven Nuutmann, co-owner and CEO of Piletilevi Group

According to him, the largest investment in Piletilevi Group’s history will allow the merged Company in Poland to become the market leader in the near future. “We now face the task of effectively connecting the companies that are being purchased and our existing company, GoOut Poland, so that the best functionalities of Piletilevi Group and the new partners reach all our customers as quickly as possible,” Nuutmann said.

The company is emerging as the most significant player in Central Europe

He added that the emergence of a ticket brokering company with substantial market power in the Polish market will give the organisers financial security, supplement competition and offer a more diverse selection of cultural events to a larger audience. “A ticketing system that has uniform standards and is connected across countries will significantly improve international cultural exchange,” Nuutmann said, adding that the conditions offered to event organisers so far will remain valid even after the merger of the companies.

According to Nuutmann, the technological level of the sales platform of the Polish companies being purchased is very good and will also speed up the completion of the new platform of Piletilevi Group, in which the company has invested nearly six million euros. Piletilevi’s new platform will be completed in the first half of 2025.

According to Maciej Wartacz, kicket’s CEO and Konrad Kubaczewski, Biletomat’s CEO, managers of the Polish companies that joined Piletilevi, the partnership with Piletilevi Group will ensure the continued development of the companies and provide the opportunity to offer event organisers even more effective support in event marketing and ticket sales.

“We have known each other with Konrad for more than six years, and it was always our mutual intention to merge and consolidate the industry in Poland. Thanks to Piletilevi Group and BaltCap private equity fund, we can finally make it happen and become Poland’s second largest ticketing company, a market worth more than 1 billion euro in tickets sold per year,” Wartacz said.

The transaction was signed in Warsaw, the capital of Poland, on Tuesday, 30th of April and entered into force immediately upon signing. The transaction was co-financed by SEB Bank.

Piletilevi announces plans to acquire companies in two more countries

Piletilevi Group, the largest ticketing environment in the Baltic states, started expanding vigorously in Central Europe in summer 2023, when it first bought a majority stake in one of the largest ticketing companies in Romania, Bilete.ro, and then also in the Czech market leader GoOut.net.

“Our ambitions are not limited to this, and we have at present started preparing to acquire companies in two more countries,” Nuutmann said.

“Thanks to Piletilevi Group and BaltCap private equity fund, we can finally make it happen and become Poland’s second largest ticketing company, a market worth more than 1 billion euro in tickets sold per year.”
Maciej Wartacz, kicket’s CEO

According to him, Piletilevi, which has become the biggest player in Central Europe, has been noticed and several cooperation proposals are received from different countries every month. “We choose partners very carefully and make sure that our values and future vision coincide with those of our fellow shareholders,” Nuutmann said.

The Piletilevi Group, owned by entrepreneur Sven Nuutmann’s investment company EastCom Capital and BaltCap, the largest private equity investor in the Baltics, is an international ticket sales and event organization company that operates in Estonia, Latvia, Lithuania, Romania, the Czech Republic, Slovakia and Poland. The company celebrated its 27th successful year of operation this year.

GOOD TO KNOW

• Piletilevi Group operates in a market with a population of 79 million people.
• The volume of brokered tickets has grown to 17 million tickets with a total value of 320 million euros and the annual volume of visits to all websites is growing to 116 million per year.
• Piletilevi Group employs nearly 250 people.

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