Skip to main content

trade with estonia

Estonian company Piletilevi PLG became Central Europe´s largest ticketing operator

PLG, now active in Estonia, Latvia, Lithuania, the Czech Republic, Slovakia, Poland, and Romania, is the largest ticketing operator in Central Europe. In the picture Sven Nuutmann, Chairman of the Management Board of Piletilevi PLG. Photo: Piletilevi PLG

Estonian company Piletilevi PLG has acquired Ticketportal, the leading ticketing platform in the Czech Republic and Slovakia. As a result of the transaction, Piletilevi PLG’s total ticketing volume will double, reaching nearly €600 million annually.

“This transaction is a natural continuation of our long-term strategy to become the leading ticketing company in all of our home markets, providing the most efficient sales channel for event organizers,” commented Sven Nuutmann, Chairman of the Management Board of Piletilevi PLG.

“Ticketportal is a strong and trusted brand—one could even say a crown jewel in the Czech and Slovak markets. Merging the Ticketportal brand and team with our group opens up new opportunities for both sides,” Nuutmann added.

“Our overall goal is to cover as much of the market as possible. We want to offer the most comprehensive solutions for every type of event in Czechia and Slovakia—regardless of size, genre, or location.”
Lukáš Jandač, CEO of PLG Czech Republic

The transaction was completed on June 12th in Prague. The company now operates in seven European countries: in Estonia, Latvia, Lithuania, Slovakia, Czech Republic, Romania, Poland uniting regional market leaders under one strong group. PLG is now the largest ticketing operator in Central Europe, with continued ambitions to expand.

PLG strengthened its market position with Ticketportal acquisition

PLG entered the Czech and Slovak markets in 2023 by acquiring a majority stake in GoOut.net. Together with PLG, the company continued under the leadership of CEO and minority shareholder Lukáš Jandač, with whom they have achieved remarkable results in a short period. This joint journey has now reached a new milestone with the acquisition of the former market leader in both countries.

GoOut, Ticketstream, and now Ticketportal are under one roof. “Our overall goal is to cover as much of the market as possible. We want to offer the most comprehensive solutions for every type of event in Czechia and Slovakia—regardless of size, genre, or location,” said Lukáš Jandač, CEO of PLG Czech Republic.

After the transaction is complete, Lucia Bočánková will continue in her role as Sales Director, while Lukáš Jandač will formally take over as CEO of Ticketportal, and Sven Nuutmann will serve as Chairman of the Supervisory Board.

The group’s annual ticket volume has grown to over 21 million tickets worth €600 million, and its websites attract over 160 million visits annually.

PLG invests in next-gen ticketing platform

Nuutmann added that PLG will continue investing in technology and the development of a new group-wide ticketing platform. “We firmly believe that technology alone does not sell tickets—it is the strength and stability of our user base that does. Technology simply facilitates the transaction with efficiency and ease. A unified platform covering the entire group and backed by Central Europe’s largest audience provides event organizers with a unique and fastest sales channel. It also opens the door to selling tickets across all PLG markets. Migration to the new platform has already begun and will be completed in the Baltics and Central Europe by the end of 2026.”

“This transaction is a natural continuation of our long-term strategy to become the leading ticketing company in all of our home markets, providing the most efficient sales channel for event organizers.”
Sven Nuutmann, Chairman of the Management Board of Piletilevi PLG

The transaction is financed in partnership between PLG and SEB Bank. PLG is owned by entrepreneur Sven Nuutmann’s investment company Angel Rose Capital, the Baltics’ largest private equity firm BaltCap, and the Estonian capital-based investment company Tristafan.

Are you interested in trading with Estonia? Enterprise Estonia is providing sourcing services for foreign enterprises. Contact Estonian export advisors or use our free e-consulting service to start trade with Estonia.

News

ready to trade with estonia?

ready to trade with estonia?

What is it really like to do business in Estonia? How can you benefit from the country’s world-famous e-solutions and unique business culture? What opportunities await you in your sector?

The Trade Estonia team is here to answer all your questions and point you in the right direction.

Request sourcing help
Co-Funded by the European Union