Estonian ticketing company Piletilevi PLG has expanded into Serbia by acquiring Ticket Vision, the country’s largest ticketing company, strengthening its presence in the Balkans.
PLG completed the acquisition on 5 November, while Ticket Vision will retain its brand, Belgrade-based team and existing management, says official communication.
PLG enters a new Balkan market
Founded in 2005, Ticket Vision will continue operating under its established brand, with Nataša Šošević, its CEO, remaining in charge. Šošević has worked at the company for 15 years and has played an important role in its growth.
The acquisition is PLG’s first investment in Serbia and forms part of its strategy to strengthen its position as a European technology and ticketing company. The group now operates in eight European markets: Estonia, Latvia, Lithuania, Czechia, Slovakia, Poland, Romania and Serbia.
PLG presence in Europe. Picture from company’s website
The move follows PLG’s acquisition of Ticketportal, a Central European ticketing platform, which expanded the group’s regional footprint.
Building a trusted ticketing platform
“This is our first investment in Serbia and an important milestone in our group’s continued expansion. We strongly believe in the long-term growth potential of the Serbian economy and the development of its entertainment, cultural and sporting events market,” said Sven Nuutmann, founder and CEO of PLG.
“In ticketing, platforms that have become consumers’ first choice and trusted destination for discovering events and purchasing tickets have a clear competitive advantage. The stronger a platform’s brand recognition and consumer trust, the greater the visibility it provides to event organizers and the more cost-effectively they can reach new audiences,” Nuutmann added.
Expanding the group’s technology
PLG will continue investing in artificial-intelligence-powered solutions and developing a group-wide technology and ticketing platform. Nuutmann said the platform is intended to combine the group’s technology with its large customer base across Central and Eastern Europe.
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