Estonian travel technology company Turnit has won the Ticketing Technology of the Year award at the prestigious Transport Ticketing Global event.

This international competition recognizes the most significant advancements in ticketing and mobility technology worldwide.

Turnit’s victory came thanks to its innovative multimodal ticketing solution, Turnit Hub, developed in collaboration with Sweden’s Samtrafiken. Samtrafiken is a collaboration and development company operating in the public transport industry. Its an organization that unites public and private transport operators. The Turnit Hub solution facilitates the sale of integrated public transport tickets worth over 2 billion SEK annually, used by more than 40 passenger transport companies.

The judges highlighted the impressive level of complex integrations in the solution and noted that it sets a precedent for modernizing public transport.

“Sweden is already several steps ahead of the rest of the world in public transport innovation—true pioneers in the field. This award shows that our vision aligns with the future of the entire industry.”
Ülo Säre, Turnit CEO

Turnit and Samtrafiken launched the Swedish National Distribution System (NDS), a digital infrastructure service, in spring 2024.

Sweden is several steps ahead in public transport innovation with the help of Turnit 

“This is a major recognition for our entire team,” said Turnit CEO Ülo Säre. “The fact that an Estonian company’s innovation is being acknowledged at this level proves that world-class technology can be created even in a small country like Estonia. We owe a lot to Samtrafiken and Sweden’s public transport ecosystem, which provided us with the opportunity to develop Turnit Hub. Sweden is already several steps ahead of the rest of the world in public transport innovation—true pioneers in the field. This award shows that our vision aligns with the future of the entire industry.”

Since its launch in April 2024 various international authorities have showed significant interest in Samtrafiken’s approach with the National Distribution System and the use of Turnit Hub to deliver a modern real-time multi-modal sales platform.

GOOD TO KNOW 

• Turnit is a leading travel tech company providing mission-critical distribution and reservation software technology and consultancy to the passenger transport industry.
• The company is part of Mootor Grupp AS, an Estonian private equity-based mobility services group that also includes Lux Express, SEBE, T-Grupp (Cargobus, Tallinn Bus Station, T-pilet), Busland, and Milworks.
• Their services are used by over 50 global mobility and public transport leaders such as TfNSW, Samtrafiken, Vy Group, Bus Éireann, CTM, and LTG Link.

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