The Estonian cleantech company Roofit.Solar, known for its aesthetically pleasing and energy-efficient integrated solar roofs, is making a strong push into the global market. Their solutions are currently available in 25 countries, with 95% of the products exported. The company now focuses on an even larger target market — primarily North America. CEO Andres Anijalg explains what drove last year’s export growth and outlines the company’s plans.

According to Andres Anijalg, the company’s main export markets are Germany, Austria, Switzerland (the DACH region), the United Kingdom, and increasingly, the United States and Canada. “These markets account for roughly half of our total sales due to the significant demand for our solutions there,” says Anijalg. “Altogether, we are represented in 25 countries, offering our innovative solar roofs for both private homes and commercial buildings.”

“Our main competitor are not other similar solutions, but traditional rooftop-mounted solar panels.”
Andres Anijalg, CEO of Roofit.Solar

The US market is a top priority for Roofit.Solar in 2025. “This year, we are entering the US market, where we have found a strong local partner to help facilitate the expansion process. The cooperation involves market research, regulatory compliance, and building up sales and installation capacity,” explains Anijalg, adding that the initial focus will be on the East Coast, where demand for sustainable and energy-efficient building solutions is particularly high.

Roofit.Solar’s primary challenge is increasing market awareness

International expansion comes with its own set of complex challenges. “One of the biggest challenges in export markets is regulations and certifications,” says Anijalg. “Even within Europe, requirements vary — for example, we must consider at least four different fire safety certificates for each market. This requires time-consuming testing and constant adaptation to local standards.”

In addition to regulations, raising market awareness is essential. “Our main competitor are not other similar solutions, but traditional rooftop-mounted solar panels,” Anijalg notes. “While the initial investment for those may be lower, the long-term maintenance costs, aesthetic impact, and structural considerations are often overlooked. We aim to educate the market and explain why integrated solar roofs are a smarter and more sustainable solution.”

To meet the requirements of various countries, Roofit.Solar has developed a systematic approach. “With nine years of experience, we have acquired strong expertise in the field,” the CEO explains. “When needed, we involve external experts to help us adapt more quickly and efficiently to local regulations. We also work with internationally recognised testing institutions such as TÜV and Kiwa to ensure our products meet the highest safety and quality standards.”

Last year´s success: 90% export growth

A strong collaboration network is also behind the company’s export success. “We actively work with local partners, as they have a deeper understanding of the local market, consumer behaviour and regulatory requirements,” says Anijalg. “This helps us expand more efficiently and ensures our products comply with all local standards.”

“Last year was very successful for Roofit.Solar — we managed to grow our export volume by 90%.”
Andres Anijalg, CEO of Roofit.Solar

Local partners support Roofit.Solar in sales, marketing, and certification processes. “They play an important role in coordinating sales and marketing, helping us reach the right target groups and increase brand awareness in each market,” Anijalg adds.

The company’s export results speak for themselves. “Last year was very successful for Roofit.Solar — we managed to grow our export volume by 90%,” says Andres Anijalg. “This growth was driven both by strengthening existing markets and entering new ones.”

Historically and culturally essential projects

Special attention is given to precision even in more complex projects. For instance, the solar roof project for the National Library of Estonia was completed in close collaboration with the Estonian Heritage Protection Board.

“The solar roof project for the National Library was particularly significant, as it is a building of cultural and architectural importance,” says Anijalg. “The final solution was the Velario hand-rolled solar roof, which enabled us to maintain the historical and aesthetic integrity of the building while providing high energy efficiency and long-term durability.”

To expand into foreign markets, Roofit.Solar has used national support structures. “We have been in contact with export advisors from the Estonian Business and Innovation Agency (EIS) and have participated in joint exhibition stands at trade fairs,” says Anijalg.

Roofit.Solar’s growth and expansion demonstrate a rising demand for high-quality, architecturally suitable renewable energy solutions in the global market, and Estonian companies are prepared to meet this challenge.

GOOD TO KNOW:

• Roofit.Solar is an Estonian cleantech company specialising in developing integrated solar roofs and façades. Their products combine the aesthetics of traditional metal roofing with modern solar technology, allowing building owners to generate electricity without compromising on architectural appearance.
• The company’s products have been installed in over 25 countries worldwide, including Germany, Sweden, Norway, Austria, Belgium, Switzerland, the UK, Canada and the USA.
• In 2024, Roofit.Solar received the prestigious Red Dot “Best of the Best” design award for its NuClick solar roof solution.
• 95% of the company’s production is exported, indicating strong international demand for innovative solutions.
• In March 2023, Roofit.Solar raised €6.45 million in funding to increase production capacity and expand its distribution network in response to the growing demand for solar roofs across Europe and beyond.
• Roofit.Solar took part in the reconstruction project of the National Library of Estonia by installing a roof featuring integrated solar modules on the building. A total of 522 solar modules with a combined capacity of 80.05 kW were installed over a roof area of 542.72 m². These modules were positioned on the pyramidal roof of the main building as well as on the southeast and southwest sides of the D-building. This solar roof is anticipated to generate an average of 68,302 kWh of electricity annually, with the National Library expected to utilise approximately 84% for its own needs. It is noteworthy that the solar modules seamlessly blend into the building’s architecture, maintaining its historic appearance.

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